An American sport was transformed into a global phenomenon when, Michael Jordan, Magic Johnson, Larry Bird AND the rest of the NBA's best, arrived in Barcelona for the 1992 summer Olympics. They sparked an interest in basketball that continues to impact the NBA —on and off the court. THE NBA DREAM TEAM. "Do it for the Kulture" is usually a statement requesting that someone carry out a specific action for benefit of their shared culture. Used mostly in regards to pop-Kulture.