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WE WERE NEVER MEANT TO FIT IN.

From the resurgence of Cross Colours to the success of hit musicians like TLC, Tupac, Biggie, NWA and Michael Jackson to the new hit series, The Breaks, 1990s hip hop culture is having a major comeback. “Born In 199X” speaks to the mindset found in the 90’s, the kultural transformation that took place through art, music and sports. From our bold aesthetic to our “Never Fit In” attitude, this collection is our love letter to the days of true individuality and empowerment. This collection is all about the power of self-identity, defying labels and being okay with not fitting in.

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