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- BORN IN 199x -

From the resurgence of Cross Colours to the success of hit musicians like TLC, Tupac, Biggie, NWA and Michael Jackson to the new hit series, The Breaks, 1990s hip hop culture is having a major comeback. “Born In 199X” speaks to the mindset found in the 90’s, the kultural transformation that took place through art, music and sports. From our bold aesthetic to our “Never Fit In” attitude, this collection is our love letter to the days of true individuality and empowerment. This collection is all about the power of self-identity, defying labels and being okay with not fitting in.

THE MESSAGE
DEFINITION OF A KULTURED MISFIT

“We are a unique collection of art, expressed through apparel. As an Atlanta-based clothing collection, we incorporate the kulture and uniqueness of the city into our mix and attitude. The world is full of different people, cultures and experiences. It’s time for you to REDEFINE KULTURE and DEFY EVERY LABEL.”

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