BHM '24: Kultured Misfits x Wish ATL : Higher Learning
Posted by Kultured Misfits on
Introducing the "HIGHER LEARNING" Collection - a Black History Month collaboration between Kultured Misfits and Wish ATL, paying homage to the wealth of knowledge embedded in our experiences, communities, and the unique stores interwoven into the fabric of our lives.
This capsule is an ode to the diverse journey of learning, one that transcends the confines of traditional classrooms. "HIGHER LEARNING" unfolds in every interaction, in the vibrant hues of our culture, the wisdom passed down through generations, and the bonds with friends that shape our identity.
Inspired by the universal pursuit of knowledge, this collection mirrors the rich tapestry of education encountered each day, regardless of the landscape or walk of life. Each piece encapsulates the essence of learning, celebrating the profound impact it has on our existence.
From the intricate illustrated design to the premium apparel it sits on, the 2 piece capsule embodies the spirit of education; the "HIGHER LEARNING" Collection invites you to embrace the beauty of continual growth, exploration, and understanding, while reminding us that we all have a story to tell. Join us in celebrating the diversity of knowledge that shapes our world, as we embark on this collective journey of enlightenment and self-discovery.
ABOUT THE DESIGN
Commissioned by the editorial illustrator and graphic designer, DearStephan, Kultured Misfits and Wish ATL sought to create an illustrated design that celebrates Black History Month through the power of learning. The graphic was made to celebrate the power of black culture and streetwear culture coming together and how higher education can be found in the most unexpected places.
The design process is taking place within the iconic shoe vault at Wish ATL store.
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The space features a book wall at the staircase, paying tribute to the old library where the streetwear store is located. The design showcases five students, of different ages, sitting or standing around a classroom, in front of the book wall, with a classic blackboard in the background. Each character is dressed in classic streetwear, with their unique style reflected in their clothing, sneakers, and hairstyles. The graphic also includes smaller details such as branded stickers, water bottles, and rugs, featuring branding for both Kultured Misfits and Wish ATL. The chalkboard bears Wish's "We Have A Story To Tell" tagline. These unique characters embody the KM mantra of "We Were Never Meant To Fit In" – true Kultured Misfits, eager to learn and explore the world around them.
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