FORBES Feature : Streetwear Brand Kultured Misfits And LYS Beauty Give New Angles To Fashion Collaborations

FORBES Feature : Streetwear Brand Kultured Misfits And LYS Beauty Give New Angles To Fashion Collaborations

Posted by Kultured Misfits on

Lindsay Barnette founded Kultured Misfits in 2015, leaning on her disposition of not fitting in. Today, the Atlanta-based streetwear brand has collaborated with fellow entrepreneur Tisha Thompson of LYS Beauty, releasing a limited edition three-piece capsule collection called "Love Letters."

In celebration of Black Business Month, LYS Beauty, the first Black-owned clean cosmetics brand at Sephora, and Kultured Misfits have crafted a premium unisex streetwear collection that combines aesthetics while paying homage to Black Greek life, associated with HBCUs. This collaboration shares the sentiment of ‘not fitting in’ and has created a partnership between two brands that reflect a sub-cultured expression.

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