Born In 199X Pop-Up - A 2-day event that features a 2-day pop-up shop that released of our Fall/Winter 2017 collection, “Born In 199X” and the official “Kultured Misfits Experience” activation. Friday and Saturday, we hosted a pop-up shop in the heart of Atlanta along with a series of events to introduce the new collection.
Guests experienced the meaning of Kultured Misfits and the influences of the collection through our “Kultured Misfits Experience”.
The Kultured Misfits Experience was an opportunity for us to tell the story of how individuals from different lifestyles and backgrounds were influenced by the ever-changing culture around them to become who they are today. How, as a culture, we rely on the influences from past and present to tell the stories that unity us.
We believe this was done really well through art, music, and culture in the 90’s that has now influenced generations to become more confident and more outspoken, now more than ever. And therefore the inspiration behind our latest collection. The event included an art gallery styled display of our lookbook featuring photos, quotes, videos, music and more.
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